Tuesday, July 19, 2011
Purpose of Big Navigator
The purpose of Big Navigator is to provide a Team National branded Google search engine
This is not a search of the Big N site, but rather a search of the internet.
Using Big Navigator increases our presence in Google search results for the keyword “Team National”
In return for advertising space for relevant ads on the results page, Google pays National Companies every time an ad on a results page is clicked by one of our users.
The Goal is to generate enough income from these ads to fund our own internet marketing campaign to increase web traffic to www.bign.com
If we take our December daily average of $112.60 and apply it directly to fund advertising for specific industry specific key words Google estimates that we will get between 58 to 65 people daily seeing our ad and clicking on it to go to our site.
If just 30% of IMDs used the Big Navigator once a day, it would give us $2000 a day and that would translate into over 1000 potential members to our site daily.
The number of clicks rises exponentially with the budget and the sky is the limit.
Fun Fact: If we could budget $67,400 daily, we would receive approximately 34,456 – 43,088 clicks a day from potential members.